Our beliefs are our greatest strength and have contributed immensely in helping us emerge as the world’s largest Basmati rice exporter and miller. Taking forward the legacy of Basmati rice in India, our belief in putting the customer first, using world – class technology and most importantly working in tandem with farmers, is what has reinforced us through the last 120 years and more.
To preserve and enrich the legacy of Basmati in India by ensuring the genetic integrity of the seed, by encouraging farmers to adopt scientific agricultural practices and by leveraging world-class rice processing technologies, so as to emerge as the industry benchmark for product quality and customer service
As the world’s number one Basmati player, we are committed to deliver precision – perfect quality to our customers; nurture a professional work environment that fosters employee excellence, growth and job satisfaction; and build a financially strong, growth oriented company that creates value for our stakeholders.
We believe in putting the customer first.
We believe in valuing the work of farmers.
We believe in aspiring to be a learning organisation.
We believe people make an organisation.
We believe in encouraging ideas, enterprise and teamwork.
We believe in working towards achieving zero-defect quality.
We believe its essential to behave responsibly as a global corporate citizen.
We believe in using world-class technology to attain market leadership.
We believe in building a work culture based on merit, integrity and transparency.