Corporate social responsibility (CSR) also called corporate
conscience, corporate
citizenship, social performance, or sustainable responsible business/ Responsible Business is
a form of corporate self-regulation integrated into a business model. CSR policy functions
as a built-in, self-regulating mechanism whereby a business monitors and ensures its active
compliance with the spirit of the law, ethical standards, and international norms. CSR is a
process with the aim to embrace responsibility for the company's actions and encourage
a positive impact through its activities on the environment, consumers, employees,
communities, stakeholders and all other members of the public sphere who may also be
considered as stakeholders.
CSR is titled to aid an organization's mission as well as a guide to what the company stands
for and will uphold to its consumers. Development business ethics is one of the forms
of applied ethics that examines ethical principles and moral or ethical problems that can
arise in a business environment.
As a responsible corporate, the Company continuously engages itself in the uplift of the
communities it is involved with. In view of the criticality of farmers to its operations, the
Company works closely with them to constantly improve their lives, and those of their
families, through regular and focused measures.
KRBL conducts monthly workshops for farmers, informing them about state-of-the-art
farming techniques, higher yielding seeds, better farming machinery and equipment, etc.
We also advise on better equipment, fertilisers, seeds, pesticides and also provide best
practices to the farmers, so that they can modernise their cultivation practices and related
activities.
As part of its contact farming initiatives in Punjab, Uttarakhand and Uttar Pradesh, the
Company supplies farmers with better quality, higher yielding seeds, which its scientists
develop through constant R&D efforts. This enables the farmers to procure better crop and
higher realisation, in turn helping the Company get better quality paddy from farmers.
This leads to significant growth in the income of farmers, year-on-year, thereby facilitating
the enhancement of their living standards. It also provides the farmers with access to
modern thechnologies and machines to further improve their crop volume and value. The
impact of these initiatives, which the Company invests in on a regular basis, is visible in the
improved lifestyles of the farming communities within which it operates.
The collaborative, partnership approach has been the cornerstone of the Company’s CSR
focus in recent years, emerging as a strong pillar of mutual growth for both, the farming
community and the Company. The Company today has strong, sustainable relations with
more than 85,000 farmers, and is continuously adding to the number.