Key People
About Basmati
The journey of world’s most favoured Basmati brand was embarked upon by two enterprising brothers Khushi Ram & Behari Lal who founded KRBL (formerly known as Khushi Ram Behari Lal) in 1889 at Lyallpur, known now as Faisalabad in Pakistan. Over the years, from agricultural commodities such as wheat, cotton and oil as our main business, we shifted our core focus to rice. Since the year 1947 until today, we have time and again relocated and restructured our business. So, whether it was shifting base to Naya Bazaar, Lahori Gate, Delhi in 1947 or restructuring business to focus sharply on rice in the early 70s or in 1985 when we started exporting rice directly and capturing international markets, KRBL has always strived to evolve in its rice business. Besides being focused in our business, our corporate governance has been designed to make itself more transparent, customer oriented and socially responsible to our shareholders or our extended family of farmers.
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